Channel TEN becomes Channel 10

The relaunch comes from Australian design company Principal:

Channel TEN becomes Channel 10

The relaunch comes from Australian design company Principal:

Ten
From its founding in the 1960's 10 has always prospered when it has broken with the pack and offered Australians…

10 will be launching 10 All Access in December, based on owner CBS’s similar All Access subscription service. The brand refresh has already launched on TV and online, with Channel Eleven becoming 10 Peach and Channel One becoming 10 Boss.

Other properties, such as 10 Daily and 10 Play, are transitioning away from the old use of the word TEN, instead using 10.