Interesting read in Rolling Stone on Apple Music’s exclusive-thirsty strategy:
Rolling Stone: How Apple Hopes to Win the Streaming War.
Interesting read in Rolling Stone on Apple Music’s exclusive-thirsty strategy:
The two-week Apple exclusive for Drake’s Views, in late April, was part of a reported multimillion-dollar deal that included funding the huge “Hotline Bling” video. The company also paid for two versions (one never released) of the Weeknd’s “Can’t Feel My Face” video last year. Apple had an exclusive for Future’s album EVOL in February, launching it with an appearance by Future on DJ Khaled’s Beats 1 radio show. “It’s a brand that is just undeniable,” says DJ Khaled.
How Apple Hopes to Win the Streaming War
Drake's "Hotline Bling" video, Taylor Swift's tour movie and the Weeknd's "Can't Feel My Face" have something in common…
